Assignment on Marketing Communication

Introduction

Marketing communication is a part of the overall area of interest known as marketing. Marketing has a marketing mix that is made of price, place, marketing, item (know as the four P’s), that contains people, procedures and actual proof, when marketing solutions (known as the seven P’s).

Part- 1: Write a theoretical evaluation on effective communication

Communication is the act of exchanging thoughts, information and feelings between individuals or groups. Different methods used for communicating, such as person-to-person engagement, email, reports, and radio, television and web-based campaigns. When the recipient of a message understands its meaning and can express that meaning back to the speaker or sender of the message then it is effective communication. For the success of an organization or an individual it is important to evaluate the effectiveness of communication.