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Showing posts with label MARKETING STRATEGY. Show all posts
Showing posts with label MARKETING STRATEGY. Show all posts

Assignment on MARKETING STRATEGY OF MALMAISON HOTEL



Introduction:
Malmaison is a hotel brand in the United Kingdom. The group operates 12 hotels and is wholly owned by MWB Group Holdings. The hotel brand was formed in 1994 and is named after the Chateau de Malmaison on the outskirts of Paris. The chain is owned by NWB Group Holdings. Their brand premise is “Hotels that dare to be different”.
 
 
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