Introduction:
Marketing
is one of the major fundamental parts of a business. Before initiating a
marketing process an organization must consider environment. Considering
environment facts, organization will make its plans. An organization’s
marketing environment is divided in three parts like internal environment which
includes staffs and internal customers, wages, office technology and finance,
etc, the micro environment which consists of external customers, distributors
and agents, competitors and suppliers and last one is macro- environment which
describe political, economic, socio-cultural and technological forces and those
are called PEST factors.
